Digital Marketing Specialist

Roles & Responsibilities:
  • Plan, execute, and manage SEO, PPC, Email Marketing, and Social Media campaigns
  • Manage and optimize paid advertising campaigns on Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn Ads
  • Perform keyword research and optimize website content to improve search rankings
  • Monitor and analyse campaign performance using Google Analytics and ad dashboards
  • Manage and grow social media platforms to increase brand awareness and website traffic
  • Plan and execute email marketing campaigns to nurture leads and improve customer retention
  • Coordinate with design, development, and content teams for campaign execution
  • Track campaign performance and prepare detailed performance reports
  • Support lead generation through organic marketing strategies and SEO
Qualifications:
  • 3+ years of experience in Digital Marketing or Social Media Marketing
  • Strong understanding of SEO principles and best practices
  • Hands-on experience with Google Analytics, SEMrush (or similar tools), Mailchimp (or similar platforms), and Hootsuite (or similar tools)
  • Proven experience managing paid ad campaigns and tracking ROI
  • Familiarity with content creation tools like Canva and AI tools like ChatGPT is a plus
  • Strong analytical, organizational, and communication skills
  • Ability to work independently and collaborate with cross-functional teams
  • Team leadership experience will be an added advantage
Benefits:
  • 5 Days working
  • 12 Paid leaves
  • 13 Official holidays
  • Leave Encashment
  • Office Parties & Celebrations
  • Friendly & Supportive Work Culture
  • Employee Engagement Activities
  • Annual Company Trips
  • Skill Development Opportunities
  • Career and Financial Growth















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